As the popularity of gaming continues to expand, marketers are increasingly looking to reach the growing cohort of consumers who regularly play, watch, and stream video games in one form or another. But what types of in-game marketing do gamers prefer, and which media opportunities provide brands with the greatest visibility among gamers? To answer these and other questions, Tinuiti surveyed 1,000 daily and weekly gamers between September 14, 2023 and September 21, 2023.