YouTube is a Top Destination for Gaming News
Where do you go to learn about gaming news, upcoming releases, trailers, or downloadable content? Select all that apply.
Asked where they’re most likely to learn about gaming news, upcoming releases, trailers, or downloadable content, 54% of respondents selected YouTube, the most common answer, followed by Facebook in second. Gaming websites came in third, and over 40% of respondents indicated that they had purchased a product in the past year that was advertised on a gaming website or social handle.
Most respondents said they spend at least some time following gaming news, updates, or gaming community discussion, while only 31% said they never do so. Gaming content via web series, shows, and articles produced by brands was the second-most preferred gaming-related marketing vehicle, highlighting a strong opportunity for brands to get in front of gamers with content that creates value.
Which of the following social media platforms have you visited in the past month? Select all that apply.
YouTube also topped all social media sites in the share of gamers who said they’ve visited it in the last month, with over 80% saying they had. As such, YouTube has relatively strong reach among gamers for marketers hoping to get in front of this audience, and advertisers can choose from a variety of gamer-focused Google affinity segments with which to target video ads to the appropriate audience.
Share that go on Discord to learn about gaming news, upcoming releases, trailers, or downloadable content.
Discord has become a particularly popular source of news and venue for discussion among Gen Z gamers, with 34% saying they use it to learn about gaming news and other related topics. That trailed only YouTube and Instagram among the youngest generation of adults. Overall, 52% of Gen Z gamers said they used Discord in the past month, compared to just 4% for baby boomer gamers.