Brands Looking to Get in Front of Gamers Should Consider Ad-Supported Streaming
Which of the following streaming video platforms have you used in the past month? Select all that apply.
Netflix, which only just launched an ad-supported subscription tier in late 2022, was the most selected option for streaming platforms visited in the past month with 70% of respondents. Prime Video, which in September 2023 announced plans to roll out limited advertisements in TV shows and movies in early 2024, came in second with nearly 60% of respondents.
With many platforms now rolling out content based on video games, such as Max’s ‘The Last of Us’ and Peacock’s ‘Twisted Metal,’ marketers increasingly have the opportunity to market to gaming enthusiasts during highly relevant shows and movies.
Which of the following streaming video platforms have you used in the past month? Select all that apply.
Not surprisingly, most streaming video platforms see the strongest usage rates among Gen Z and millennials with a substantial drop-off from Gen X to baby boomers. In fact, millennials reported the highest watch rates for four of the top seven streamers, while Gen Z was tops for Netflix and Disney+.
Heavy gaming doesn’t seem to be getting in the way of watching the big streaming platforms as 47% of those that game for 10 or more hours a week said they have also watched four or more of the top streaming platforms in the past month. Among more casual gamers that play three or fewer hours a week, that rate is just 37%.