Sources: Variety SiriusXM Completes Acquisition of Pandora, AdExchanger What Apple's Analytics Tools Mean for Podcast Publishers, Business Insider TikTok Testing Podcast Tool, Nielson, PR News Wire IAS Announces Audio Ad Verification

Digital audio is having a moment. Audio ad spend is projected to grow 50% by 2026 with podcast advertising accounting for nearly ⅓ of all digital audio ad spend. It is estimated that podcast advertising alone will surpass 4 billion dollars in 2024. A lot has happened in the audio world over the past 10 years since the creation of dynamic ad insertion (DAI). Prior to 2013, podcast performance was measured through promo codes, a clouded format that limited accurate measurement. The invention of DAI allowed advertisers to track podcast ad performance through digital means, and led to the accelerated growth of the digital audio landscape. In the past few years, we’ve seen even more advancement in the growth of the ecosystem, both in content and in measurement. As the audio advertising space continues to evolve and innovate, the future holds an array of exciting possibilities for content creators, advertisers, and measurement technologies, shaping a dynamic and thriving ecosystem for digital audio.