Introduction
The all-important holiday shopping season is fast approaching, and US consumers will have more tools and options at their disposal than ever as they look to discover just the right gift for each person on their list. Will shoppers embrace AI or favor a more traditional shopping experience, and what will ultimately matter most when they look to make their purchases? To help understand how shoppers are feeling and what they are planning ahead of the holiday season, in July 2024 Tinuiti surveyed over 1,000 US adults who said they were going to shop for holiday gifts this year.
