TOP SITES & AI IMPACT
Few Say They Will Use ChatGPT for Holiday Shopping, but Most Plan To Use AI in Some Capacity
Asked which websites they plan to use for their online holiday shopping this year, 75% of respondents planning to shop online said Amazon, the top choice. Walmart was the next most popular site at 55%, followed by Target at 32%.
If you are shopping online for holiday gifts, what websites do you plan to use? Select all that apply. (Among respondents planning to shop online)
Temu and Shein were also popular online shopping destinations for holiday gifts, particularly among younger respondents. Among all online shoppers, 23% plan to use Temu, but that rate jumps to 30% among Gen Z. Shein sees an even larger lift from 15% among all online shoppers to 36% among Gen Z.
Although just 3% of holiday shoppers said they are planning to use ChatGPT specifically when they are shopping online for gifts this year, consumers were much more likely to say they would use AI-powered tools generally for their holiday shopping. In fact, 54% of all respondents said they would use AI tools in some capacity as they shop for holiday gifts.
How will you use AI-powered tools for your holiday shopping this year? Select all that apply.
The most popular use cases for AI across all respondents were to find product deals followed by comparing products. For older generations there was a pretty steep drop in interest in using AI for other tasks beyond those two, but Gen Z showed similar interest in using AI for a wide range of tasks.
Roughly a quarter of Gen Z respondents expect to use AI to generate gift ideas, summarize product reviews, and navigate online stores and make purchases. A slightly lower share of Gen Z plans to use AI for product visualization, but Gen Z was still about five times as likely as the baby boomer generation to say they would use AI for that purpose.