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Most Homeowners Typically Book Service Providers More than a Week in Advance
For seasonal home maintenance services like lawn care or HVAC, how far in advance of the job being done do you prefer to book a service provider?
For seasonal home maintenance projects like HVAC and lawncare, 35% of respondents said they prefer to book a provider more than a week but less than a month in advance. Fully 25% of respondents prefer to book more than a month in advance, the same share as those who prefer to book only when the job needs to be done.
For the following home services, when do you typically search for providers? (Among those that do hire companies in each category)
For many of these seasonal projects, spring months between April and June were the most popular for when to start searching for providers among those respondents who typically searched during a particular time of the year. This was particularly true for lawn care, pest control, and pool care, and spring is clearly a key period for home services companies looking to attract new customers.
That said, ‘no specific time frame’ was the most common response among homeowners who searched for each home service in every category but lawn care. Thus, home services marketers need to stay active throughout the year, even for those categories that can be seasonal in nature.
