Areas of Focus

TV & Audio Trending Topics To Watch in 2024

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Embracing Outcomes-Based Measurement for Your CTV Campaigns

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TV & Audio Expert Predictions

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Introduction

Streaming TV is rapidly becoming the preferred method of watching television, thanks to its convenience, affordability, and vast selection of content. Users can watch what they want, when they want, on a variety of devices. While the world of streaming isn’t necessarily new, as marketers, it’s crucial to stay on top of the latest and greatest advancements in the world of media. The streaming landscape is complex and ever-evolving, but it’s clear that it’s here to stay considering…

  • 78% of all U.S. households subscribe to at least one or more streaming services (Source).
  • Connected TV (CTV) ad spend will grow by 22.4% next year to cross the $30 billion mark (Source).
  • The number of users in the music streaming market is expected to reach 165.9 million by 2028 (Source).

In this guide, we’ll take you on a journey through the fast-paced world of streaming TV, linear TV, and digital audio. We will equip you with the essential insights and knowledge to navigate the increasingly complex world of media consumption including…

  • Hot Topics: Dive deep into the most relevant and impactful trends across Connected TV (CTV), Linear TV, and Digital Audio.
  • Measurement + Streaming TV: How to embrace outcomes-based measurement for your CTV campaigns.
  • Expert Predictions: Gain valuable insights into the future of TV and audio, with forecasts and predictions from industry experts.

Whether you're a marketing professional, media enthusiast, or simply someone who wants to stay ahead of the curve, this guide will provide you with the knowledge and resources you need to navigate the exciting world of TV & Audio.

Let’s take your TV & Audio strategy to the next level.

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