Lifecycle Marketing Expert Predictions
Lifecycle Marketing Expert Predictions
In addition to Iterable’s prediction, we asked Tinuiti’s Lifecycle Marketing experts what they anticipate will be a focus for Lifecycle Marketers in 2024.
Here’s what they had to say…
Invest in Technology with Multichannel Capabilities
“Multichannel awareness in your martech stack is no longer a nice-to-have, it is quickly becoming a need-to-have. We’re seeing more and more technologies leaning toward multi-channel capabilities in their features and releases. Having this allows the marketer to adapt to trends in real-time, utilizing metrics and insights from their platforms to target the right audience members at the right time.”
Diana Mitchell Associate Director, Lifecycle Marketing at Tinuiti
Prioritize Strategic Audience Creation
“Creating audiences using first party data and sharing cross-channel, will be imperative as consumers continue to prioritize privacy, while still requiring personalized interactions with brands. Additionally, AI will play a larger role in anticipating where customers will land within a brand’s audience landscape and the best channel in which to reach them with. This will allow for consumers to experience even more relevant and consistent messaging than ever before.”
Kellie Collins Associate Director, Lifecycle Marketing at Tinuiti
Elevating Personalization Through AI & Craft Exceptional User Experiences
“While Lifecycle Marketing has been at the forefront of personalization in the media space, AI brings personalization to our fingertips in many technologies. With the right mix of human analysis and machine learning we can create a user experience that’s not only tailored to their past behaviors but is informing their future needs and desires. AI will skyrocket brand’s performance when used strategically to drive purchases but also when executed without losing sight of the humanness of consumers. Consumers want to feel special and unique versus the recipient of a machine built promotion or product campaign.”
Emily Clarkson Sr. Director, Lifecycle Marketing at Tinuiti
Check out some of our BONUS resources on how to elevate your LEmail & SMS Marketing performance in 2024:
