In Audio Advertising, Two Types of Creative Approaches are Utilized: Client-Provided and Vendor-Created.

Client-provided creative is predominantly used for streaming audio and some podcast RONs, where advertisers supply their pre-produced audio content. Vendor-created creative is mainly employed for podcast RONs and host-read ads, with the vendor or agency crafting customized ads that align with the podcast's theme or collaborating with hosts to deliver personalized ad scripts. These approaches offer advertisers diverse opportunities to effectively engage with their target audience within the audio advertising landscape.