Responses That Resonate

From search to influencers, TikTok to Instagram, Amazon to mom-and-pop shops, CPG customers have never before had as many ways to discover and purchase day-to-day essentials as they do in 2023, and marketers have never had more potential touchpoints to use in influencing those purchases. But what are the most effective channels for winning customers and building market share, and how does that vary by product category and age group?

To answer these and other key questions for CPG marketers, Tinuiti surveyed more than 3,000 US adults between February 16, 2023 and February 23, 2023 across three unique surveys designed to dive deep into beauty, food and beverage, and over-the-counter (OTC) health product consumption habits. The key takeaways from these surveys are divided into three category-specific tracks, and a cross-category track combines insights from all three surveys for your exploration.